Top Film & Television Apps Performance in Kenya Q2 2023

During the second quarter of 2023, the top 5 film and television apps in Kenya exhibited varied performance metrics across weekly downloads, revenue, and active users. Data from Sensor Tower provides insights into the trends for Netflix, Airtel TV, Showmax 1.0, StarTimes ON-Live TV, Football, and Viusasa.

Netflix saw a fluctuating trend in weekly revenue, peaking at $1.3K in the first week of May. Downloads also varied, with a notable dip to 17.2K in early June, before climbing back up to 36.8K by the end of the quarter. Active users showed resilience, maintaining an average around 500K, and spiking to over 550K in the final week of June.

Airtel TV experienced a significant peak in downloads, reaching 24.3K in the first week of May. Active user numbers mirrored this trend, peaking at 30.3K during the same period. However, both metrics saw a decline towards the end of the quarter, with downloads dropping to around 6.2K and active users to 14.3K in the last week of June.

Showmax 1.0 had a relatively stable revenue stream, averaging around $1.5K weekly. Download numbers showed a downward trend mid-quarter, hitting a low of 4.4K in early June, but recovered to 6.9K by the end of the quarter. Active users remained fairly steady, averaging around 140K, with a slight dip to 127K in the last week of June.

StarTimes ON-Live TV, Football showed minimal revenue fluctuations, maintaining a consistent range around $5 to $17 weekly. Downloads peaked at 8.2K in late April but decreased to approximately 3.4K by the end of June. Active users followed a similar pattern, starting at 16.7K and ending at 10.6K by the quarter's close.

Viusasa experienced relatively stable download numbers, averaging around 5K weekly. Active users remained consistent throughout the quarter, fluctuating between 36K and 40K, with a slight decline to 36.2K in the last week of June.

For more detailed insights and trends, visit Sensor Tower.